In recent years,China's printing industry has maintained a rapid development rate.During the 11th Five Year Plan period,the average annual growth rate of China's printing industry was 19.34%,far higher than the 11.2%growth rate of the national economy during the same period.Data shows that the total output value of China's printing industry was 867.7 billion yuan last year,an increase of over 12%year-on-year;The total assets are 1.14 trillion yuan,an increase of over 25%;The total profit is over 70 billion yuan,an increase of over 8%;The foreign processing trade volume reached 68 billion yuan,an increase of 2.9%;The number of printing enterprises was 102500,a decrease of 1.8%;The number of employees was 3.56 million,a decrease of 2.7%.

The business negotiation meeting between printing enterprises and Chinese and foreign chambers of commerce,organized by the 2012 Shanghai International Printing Week Organizing Committee and organized by Shanghai Business Daily,was grandly held at the Shanghai International Printing Week.More than 30 representatives from chambers of commerce from nearly 20 countries and regions,heads of foreign government representative offices in Shanghai,foreign manufacturing enterprises and purchasers,representatives from over 30 remote chambers of commerce in Shanghai,relevant industry associations of the Shanghai Federation of Industry and Commerce,and 120 representatives from domestic manufacturers and purchasers participated in this negotiation.At the negotiation meeting,Chinese and foreign enterprises communicated on possible cooperation in the printing industry.After the meeting,representatives also visited the participating companies in this year's printing exhibition.At the negotiation meeting,representatives of foreign chambers of commerce proposed to the organizers how to strengthen communication and cooperation between foreign and domestic enterprises in the printing industry,with"welcoming in"and"going out"being the current answers.

At present,there is a strong demand in China's printing industry,and one way to strengthen cooperation at home and abroad is to welcome foreign printing enterprises to strengthen investment in China,"said Zhou Jianping,Director of the Printing Management Department of Shanghai Press and Publication Bureau,in response to questions.In addition,due to the economic downturn,foreign printing companies may not be able to undertake domestic and local business,so Chinese printing companies'going global is also considered one of the more direct ways of cooperation by Director Zhou.

Ricardo,the chief representative of the Board of Trade of Valencia Autonomous Region of Spain in Shanghai,said in an interview with the reporter of the Business Daily that attending the exhibition is the most direct and effective way for foreign enterprises to strengthen communication with Chinese local enterprises.Secondly,through the matchmaking efforts of the printing industry association,the effect is also very obvious.

After the negotiation,representatives of foreign chambers of commerce stationed in Shanghai visited the printing exhibition with great interest.In front of the booth of Shanghai Jielong Industrial Group Co.,Ltd.,representatives were attracted by some packaging and printing products with strong Chinese characteristics.The person in charge of the booth introduced to foreign representatives that the company undertakes the printing of reference books such as Cihai,and the printing requires an antique flavor.These characteristic printing has attracted the attention of foreign representatives.Polish companies will not designate a printing company to print packaging products for their domestic chamber of commerce in China,and most of them seek partners through exhibitions and other forms."Maciej Lojek,President of the Polish Chamber of Commerce in China,told Business Daily that Polish companies in China have a huge demand for printing,with a demand of several hundred million euros,mostly involving consumer packaging,especially in the food industry.Therefore,the best way for Polish enterprises to cooperate with Chinese printing enterprises is through exhibitions and negotiations.

In 2008,Miao Zhicheng,who was then the vice chairman of the American Chamber of Commerce in Shanghai and now the head of Miao Zhicheng Enterprise Management Consulting Shanghai Co.,Ltd.,thought in an interview with the business newspaper reporter that the fair was a good cooperation platform for foreign enterprises to directly connect with domestic printing enterprises.

Although the packaging and other printed products required by American companies are generally designed abroad and then handed over to Chinese printing companies for production,the act of localized sales of goods makes incorporating localized elements particularly important.This requires fast and effective communication between foreign procurement companies and Chinese printing companies,so that printing companies can understand their actual needs